CEO’s message – Safaricom Foundation Annual Report 2020-2021

In March 2020, as the world grappled with the unprecedented challenges posed by the COVID- 19 pandemic, our reality was turned upside down. A month later, I assumed the role of CEO of Safaricom, fully aware of the immense responsibility that awaited me. It was within this extraordinary global context that I embraced my leadership position. Right from the outset, the Safaricom Foundation swiftly took action to address the crisis by actively participating in the COVID-19 National Taskforce. Through our membership, we mobilized resources and support to contribute to the national efforts aimed at mitigating the devastating effects of the pandemic on our economy and safeguarding the health and well-being of our frontline healthcare professionals.

This crucial engagement not only provided me with a profound understanding of the foundation’s work but also reinforced the profound impact of corporate philanthropy. At Safaricom, we are ardent believers in the concept of Shared Value, a term coined over a decade ago. It underscores our commitment to policies and practices that not only enhance our company’s competitiveness but also advance the economic and social conditions in the communities where we operate. Guided by this principle, we consistently seek to make a meaningful and transformative difference in the lives of those we serve.

Furthermore, our steadfast dedication to funding projects beyond our core business is a fundamental aspect of fulfilling our commitment to shared value.

The year 2020 presented us with numerous challenges that tested our values and ethos, and I am immensely proud to say that we rose to the occasion in collaboration with our valued partners. The Safaricom Foundation stood firmly by Kenya during some of its darkest moments, and we remain resolute in our vision for a future where we continue to uplift one another, providing support and making a positive impact.

Peter Ndegwa
Safaricom PLC CEO