portfolio | Case Study
Interactive Onboarding For A Delivery Services App
Gofast is a delivery service provider. They focus on providing users with the ability to shop, purchase and order items from their preferred stores. The ordered items are then delivered to the user’s desired destination. Items include household shopping, fast food, clothes and much more.
The aim of the project was to design an onboarding experience for their app.
User Interface (UI) design
How do we create a fun landing page that teaches the audience (the young and young at heart) about the big 5? The second challenge: how can we spark interest in learning that will lead to conversion of the storybook being ordered and purchased?
Process & Outcome
My solution was an interactive onboarding experience where users can interact with each screen and flow of the onboarding experience.
The User Flow
A touch of micro-interactions
Onboarding does not have to be a dull process. It can be useful, memorable and enjoyable by adding life into the process. The first screens of an app launch can be the determining factor between a successful app experience and a poor one.